The tours are organized by the operator of Narita Airport, local municipalities and a bus company.
The organizers say 1.75 million foreign travelers stayed at hotels in Narita city last year but many left without seeing the area.
Bus tours will be available once in the morning and once in the afternoon, 6 days a week.
In the morning, tourists will be guided through Naritasan Shinshoji temple and other local sightseeing spots.
In the afternoon tour, they will visit the Sawara district of neighboring Katori city, known for its picturesque rows of stores and houses dating from the Edo Period.
Both tours will take about 5 hours. Participants will be picked up at Narita Airport.
Organizers will leaflet hotels around the airport, and introduce the tours in foreign languages on the bus company’s website.
They hope the initiative will make local sightseeing spots more accessible, and help reenergize the area.
Source and image: NHK